Deme: A Handcrafted Identity Rooted in Nature

The brand identity of Deme is the product of a thoughtful and collaborative process with Hut Creative Studio, developed through countless hours of discussion and research. The studio captured the essence of Deme by blending elegance with sustainability, resulting in a visual identity that reflects the brand’s core values.

Using a warm, earthy color palette and custom-made typography, Hut Creative Studio crafted a look that feels both organic and refined. The handcrafted typography, paired with natural textures and motifs, mirrors the brand’s dedication to macramé and nature-inspired illustrations. Every detail of the design process emphasizes the use of recycled and natural fibers, further solidifying Deme’s commitment to eco-friendly craftsmanship.

Through this collaboration, Deme brings forth a brand identity that is as elegant and timeless as the sustainable creations it represents.